Last edited by Vukus
Friday, May 15, 2020 | History

7 edition of Advertising communications & promotion management found in the catalog.

Advertising communications & promotion management

by John R. Rossiter

  • 154 Want to read
  • 36 Currently reading

Published by McGraw-Hill Companies in New York .
Written in English

    Subjects:
  • Advertising.,
  • Communication in marketing.,
  • Sales promotion.

  • Edition Notes

    Includes bibliographical references and indexes.

    Other titlesAdvertising communications and promotion management
    StatementJohn R. Rossiter, Larry Percy.
    SeriesMcGraw-Hill series in marketing
    ContributionsPercy, Larry.
    Classifications
    LC ClassificationsHF5821 .R66 1997
    The Physical Object
    Paginationxvi, 640 p. ;
    Number of Pages640
    ID Numbers
    Open LibraryOL987300M
    ISBN 10007053943X
    LC Control Number96025413

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Advertising communications & promotion management by John R. Rossiter Download PDF EPUB FB2

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Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.

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